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 In 1988 Herrera expanded her business with the launch of her first fragrance, Carolina Herrera, a heady and romantic blend of the tuberose and jasmine essences she had always worn. A men's fragrance, Carolina Herrera for Men, bowed in 1991. In 1994, Herrera debuted her third scent-the floral Flore. Aqua Flore, its lighter counterpart, debuted in 1996.
In a business climate that says "continue to do or die" Herrera thrives. The best specialty stores sell her fashion and fragrances worldwide and her first flagship retail store is scheduled to open in Spring 2000 in New York. A line of signature color cosmetics debuted earlier this year in Spain, the Middle East and most recently in England.
Of her latest endeavor, Herrera credits her daughter, Carolina Adriana, as muse and collaborator. The 212 Men fragrance line is sensual, transparent and woody in nature, contrived of citrus and essence leaves, sandalwood, amber notes and white musks. It is a reflection of the charming cosmopolitan man-about-town, forever savvy and debonair, and every woman's ideal.
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